THE BLOG

27
Mai

Everything you need to know about Instagram marketing

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”I did this post for my personal photography blog, but I figured this is an important subject that I hope the Fstoppers community will benefit from. By all means add to this list in the comments below if you have any suggestions! I get this email all the time: “I’m a new/aspiring/struggling/young photographer and I want to know what advice you have for me?“ ” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”I literally get this email or tweet or facebook message daily. I suppose that’s what I get for teaching at conferences and offering whatever possibly wisdom that I can share publicly. For a long time, I considered just making a form letter, but then thought that would also be very impersonal…so those emails and messages were placed in a folder awaiting a time I could give my personal input. “][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”So here you are. You’ve chosen one of the most challenging and highly competitive careers in the marketplace today. Are you crazy? Ah, that’s ok if you are because it is also supremely rewarding if you find your own success with it (I wrote an old blog post on my personal take on life as a workoholic photographer). Although, be prepared. It is HARD work. Most photographers statistically make poverty income if you consider the high expense of gear, insurance, and personal marketing. “][tm_blockquote text=”We point past each other with our words, arguing as though we are looking at the same facts and experiences.”][tm_heading tag=”div” custom_google_font=”” text=”Not all of you will succeed as shooters in the end… and that’s ok because you are going to give it your best and if it’s not for you, there are a bunch of other related jobs you can do with your photography knowledge (retouchers, producers, agents, creative directors, photo editors, etc). In the end, the odds are against you, but if you are willing to work, plan, be strategic, and be true to yourself creatively…you may have a fighting chance to really make it! (Source: fstoppers.com)”]
27
Mai

12 Eye-candy Multipurpose WordPress Themes

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”I did this post for my personal photography blog, but I figured this is an important subject that I hope the Fstoppers community will benefit from. By all means add to this list in the comments below if you have any suggestions! I get this email all the time: “I’m a new/aspiring/struggling/young photographer and I want to know what advice you have for me?“ ” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”I literally get this email or tweet or facebook message daily. I suppose that’s what I get for teaching at conferences and offering whatever possibly wisdom that I can share publicly. For a long time, I considered just making a form letter, but then thought that would also be very impersonal…so those emails and messages were placed in a folder awaiting a time I could give my personal input. “][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”So here you are. You’ve chosen one of the most challenging and highly competitive careers in the marketplace today. Are you crazy? Ah, that’s ok if you are because it is also supremely rewarding if you find your own success with it (I wrote an old blog post on my personal take on life as a workoholic photographer). Although, be prepared. It is HARD work. Most photographers statistically make poverty income if you consider the high expense of gear, insurance, and personal marketing. “][tm_blockquote text=”We point past each other with our words, arguing as though we are looking at the same facts and experiences.”][tm_heading tag=”div” custom_google_font=”” text=”Not all of you will succeed as shooters in the end… and that’s ok because you are going to give it your best and if it’s not for you, there are a bunch of other related jobs you can do with your photography knowledge (retouchers, producers, agents, creative directors, photo editors, etc). In the end, the odds are against you, but if you are willing to work, plan, be strategic, and be true to yourself creatively…you may have a fighting chance to really make it! (Source: fstoppers.com)”]
27
Mai

How to run a complete Promotion Campaign

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”I did this post for my personal photography blog, but I figured this is an important subject that I hope the Fstoppers community will benefit from. By all means add to this list in the comments below if you have any suggestions! I get this email all the time: “I’m a new/aspiring/struggling/young photographer and I want to know what advice you have for me?“ ” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”I literally get this email or tweet or facebook message daily. I suppose that’s what I get for teaching at conferences and offering whatever possibly wisdom that I can share publicly. For a long time, I considered just making a form letter, but then thought that would also be very impersonal…so those emails and messages were placed in a folder awaiting a time I could give my personal input. “][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”So here you are. You’ve chosen one of the most challenging and highly competitive careers in the marketplace today. Are you crazy? Ah, that’s ok if you are because it is also supremely rewarding if you find your own success with it (I wrote an old blog post on my personal take on life as a workoholic photographer). Although, be prepared. It is HARD work. Most photographers statistically make poverty income if you consider the high expense of gear, insurance, and personal marketing. “][tm_blockquote text=”We point past each other with our words, arguing as though we are looking at the same facts and experiences.”][tm_heading tag=”div” custom_google_font=”” text=”Not all of you will succeed as shooters in the end… and that’s ok because you are going to give it your best and if it’s not for you, there are a bunch of other related jobs you can do with your photography knowledge (retouchers, producers, agents, creative directors, photo editors, etc). In the end, the odds are against you, but if you are willing to work, plan, be strategic, and be true to yourself creatively…you may have a fighting chance to really make it! (Source: fstoppers.com)”]
27
Mai

How to sell on Shopify – A step by step beginner’s guide

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”I did this post for my personal photography blog, but I figured this is an important subject that I hope the Fstoppers community will benefit from. By all means add to this list in the comments below if you have any suggestions! I get this email all the time: “I’m a new/aspiring/struggling/young photographer and I want to know what advice you have for me?“ ” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”I literally get this email or tweet or facebook message daily. I suppose that’s what I get for teaching at conferences and offering whatever possibly wisdom that I can share publicly. For a long time, I considered just making a form letter, but then thought that would also be very impersonal…so those emails and messages were placed in a folder awaiting a time I could give my personal input. “][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”So here you are. You’ve chosen one of the most challenging and highly competitive careers in the marketplace today. Are you crazy? Ah, that’s ok if you are because it is also supremely rewarding if you find your own success with it (I wrote an old blog post on my personal take on life as a workoholic photographer). Although, be prepared. It is HARD work. Most photographers statistically make poverty income if you consider the high expense of gear, insurance, and personal marketing. “][tm_blockquote text=”We point past each other with our words, arguing as though we are looking at the same facts and experiences.”][tm_heading tag=”div” custom_google_font=”” text=”Not all of you will succeed as shooters in the end… and that’s ok because you are going to give it your best and if it’s not for you, there are a bunch of other related jobs you can do with your photography knowledge (retouchers, producers, agents, creative directors, photo editors, etc). In the end, the odds are against you, but if you are willing to work, plan, be strategic, and be true to yourself creatively…you may have a fighting chance to really make it! (Source: fstoppers.com)”]
27
Mai

5 Signs That It Is Time to Cut Out Your Menu Item

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”A restaurant menu has a huge impact on customer psychology and can single-handedly improve your restaurant’s overall performance.
Here are 5 signs according to which you need to redesign your restaurant menu.” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”Low Profits
Even if the sales are pretty high at your restaurant, and you are still not making a decent profit, it is time to review your reports. This time, however, look at the sales reports of the high-profit items. Chances are, the menu items that have a high-profit margin are not being sold enough. It means that the menu design has not been well thought of in terms of placing the items. Neither the soft-spots in your menu nor your decoys or highlights have been effectively used. All this makes visual aid through pictures or graphics (if present in a menu) redundant.
This is a tell-tale sign that you should repurpose your restaurant menu design. It is especially true when your restaurant is always full but still fails to generate enough revenue.

The unpopularity of Some Items
Contrary to the point mentioned above a sign that you need to change your menu design is also linked to the popularity of some specific items. While you may think there is no harm in having certain items in the menu that are not sold enough, over time it can potentially damage the business. For one, if certain menu items are not ordered, their ingredients may expire and you’d have to re-stock the ingredients only to have them wasted again. Also, you’d be losing out on the sale that a different menu item could be bringing in. You should always be on the lookout for new food trends and introduce innovations in your menu to attract customers.
If some items of your menu are unpopular to the limit that they are not ordered at all, you need to do some serious thinking about the way you have engineered your menu.”][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”Poor Customer Feedback
Even if you have scrutinized your reports carefully, you still may not reach the conclusion why certain menu items are not selling enough. To gain this understanding, you should take your customers’ feedback. The best way to do this is through a digital feedback form that asks specific questions about the dishes that have been ordered by the customer. For instance, someone who ordered a pizza is prompted to review the pizza. The digitized feedback form documents the response, and over a period of time, if you get consistent poor ratings of the particular item, you can either look into the preparation method or consider taking it off the menu completely.

Wait-Staff Having to Play Interpreter
Your wait staff is what holds your restaurant’s performance together. If they are not as efficient because they have been spending more time at customer tables solving their orders, they are basically doing the menu’s job and this situation is nothing less than a time bomb waiting to explode. If your customers cannot decide what to order from the menu itself it means that the menu is not explanatory enough. It could be due to the fact that your menu lacks basic food descriptions, it is carelessly set and is chaotic and crumpled in the very least. A vast and complicated menu can also be a turnoff for customers making them choose the least priced items, or constantly asking the wait staff for recommendations. “][tm_blockquote text=”There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for. ― Milton Glaser”][tm_heading tag=”div” custom_google_font=”” text=”High Food Costs
If your food costs are alarmingly high then it is time that you consider changing your restaurant menu. It is not just the high input cost that leads to escalating food costs. If a lot of food wastage is happening at your restaurant then you should cut down or replace certain items in your menu. It is always better to have menu items that have common ingredients that can be sourced locally and easily. Also, if the food cost is still high and the item is not selling that much, it is better to either change the placement of the item in the menu or remove it completely.
The purpose of a menu is to make sure that your customers can decide what they want and guiding them to the best dishes that you have got. If your menu is failing at this, these are the sure signs that you will most likely see. Our suggestion is, if 3 out of these 5 signs are a regular feature in your restaurant, it is time that you up your menu game!
(Source: www.posist.com)”]

27
Mai

5 Unexpected Food Trends For This Summer

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”Every year, summertime brings new experiences and trends worth getting excited about. Whether it’s an ephemeral fidget spinner or the latest summer blockbuster, keeping up with fads is a fun way to remember the summer, especially when it comes to delicious and photogenic food trends.” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”Frozen Rose
Rose is still the reigning queen of all the summer wines, but this year the drink gets even more summery in frozen form. Like a sophisticated slushie, frozen rose, or frose is the perfect way to cool down with class this summer.
It’s a little work-intensive to make at home, but, luckily, this trend has spread far and wide, and you should be able to find it at one of your local restaurants.

Cloud Eggs
If you plan on a summer of endless brunches, consider digging into a beautiful dish of cloud eggs. Based on a centuries-old recipe, this fluffy food fad has emerged anew and is taking over breakfast. Making it at home is easy, and the recipe takes a little more work than your basic sunny-side-up. There are also plenty of restaurants serving different variations if you don’t feel like making it yourself, such as AlMar in Brooklyn, which calls its version “Eggs in a Cloud.””][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”Savory Ice Cream
It’s not summer unless there’s ice cream. But this year, skip the chocolate and vanilla and go for something a little more adventurous. In ice cream shops around the country, patrons are cleansing their palates with flavors like avocado, blue cheese, rosemary, basil, and garlic. You’ll find savory ice cream varieties ranging from pizza-flavored ice cream at Little Baby’s in Philadelphia to the foie gras specialty ice cream at Odd Fellows in New York City.

Buddha Bowls
Like acai bowls, Buddha bowls are a healthy alternative to the heavy and high-carb food that usually saturates the summer food scene. Buddha bowls are popular vegetarian dishes, usually involving some kind of combination of veggies, fruits, grains, and proteins like tofu or chickpeas. It’s a little bit of everything, thrown together and arranged so artfully that just looking at a photo of one might make you feel a little bit healthier. There are many different Buddha bowl recipes you can try at home, as well as numerous restaurants serving up these light, nutritious meals.”][tm_blockquote text=”There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for. ― Milton Glaser”][tm_heading tag=”div” custom_google_font=”” text=”Sour Beer
In the ever-changing scene that is the craft beer world, summer shandies are out and sour beers are in. These highly acidic brews are tart but often fruity, which makes them a perfect refresher on a hot summer day. So next time you find yourself at the bar, ask if it has any sour beers on tap.

Source: www.smartertravel.com”]

27
Mai

Healthy Eating With Fruit And Vegetables

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”Fruit and vegetables are low in calories and nutrient dense, which means they are packed with vitamins, minerals, antioxidants, and fiber. Focus on eating the recommended daily amount of at least five servings of fruit and vegetables and it will naturally fill you up and help you cut back on unhealthy foods. A serving is half a cup of raw fruit or veg or a small apple or banana, for example. Most of us need to double the amount we currently eat.” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”To increase your intake:

– Add antioxidant-rich berries to your favorite breakfast cereal
– Eat a medley of sweet fruit—oranges, mangos, pineapple, grapes—for dessert
– Swap your usual rice or pasta side dish for a colorful salad
– Instead of eating processed snack foods, snack on vegetables such as carrots, snow peas, or cherry tomatoes along with a spicy hummus dip or peanut butter”][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”How to make vegetables tasty

While plain salads and steamed veggies can quickly become bland, there are plenty of ways to add taste to your vegetable dishes.”][tm_blockquote text=”There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for. ― Milton Glaser”][tm_heading tag=”div” custom_google_font=”” text=”Add color. Not only do brighter, deeper colored vegetables contain higher concentrations of vitamins, minerals and antioxidants, but they can vary the flavor and make meals more visually appealing. Add color using fresh or sundried tomatoes, glazed carrots or beets, roasted red cabbage wedges, yellow squash, or sweet, colorful peppers.

Liven up salad greens. Branch out beyond lettuce. Kale, arugula, spinach, mustard greens, broccoli, and Chinese cabbage are all packed with nutrients. To add flavor to your salad greens, try drizzling with olive oil, adding a spicy dressing, or sprinkling with almond slices, chickpeas, a little bacon, parmesan, or goat cheese.

Satisfy your sweet tooth. Naturally sweet vegetables—such as carrots, beets, sweet potatoes, yams, onions, bell peppers, and squash—add sweetness to your meals and reduce your cravings for added sugar. Add them to soups, stews, or pasta sauces for a satisfying sweet kick.

Cook green beans, broccoli, Brussels sprouts, and asparagus in new ways. Instead of boiling or steaming”]

28
Sep

Less Social Media, More Happiness

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”Many of us spend hours every day tethered to our devices, pawing at the screen to see if it will deliver a few more likes or emails, monitoring the world and honing our online presence. Yet our reliance on technology to “see” the social world around us can be a heavy burden.” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”Even so, many would find the prospect of living offline worrisome, or simply impossible. That’s why we undertook a small study with 50 people who may seem nothing less than social outcasts in today’s screen saturated environment. None of our participants used social media or had a mobile phone, and most even refused to email.”][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”We wanted to understand why these people had decided to switch off, and how they managed it. But rather than seeking quick fixes for overuse, we explored the principles and values that drove our participants to live the way they do. Much has already been written about how we can switch off – but that won’t achieve much, unless we really feel the benefits.”][tm_blockquote text=”There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for. ― Milton Glaser”][tm_heading tag=”div” custom_google_font=”” text=”Part of the problem with social networking platforms is that we don’t just use them for communicating – they also promote a particular way of being connected to and supportive of those around us. These interactions are channelled through the platform to create data, which is ultimately fed back to data brokers and marketers. (Source: thenextweb.com)”]
28
Sep

Microsoft’s New Surface Headphones

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”Microsoft had a jam-packed event today, announcing the Surface Studio 2, Surface Laptop 2, and Surface Pro 6. But it had one more major hardware product to reveal: The $349 Surface Headphones. The company is particularly proud of its headphones‘ noise canceling capabilities.” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”At its most powerful, the headphones can attenuate sound up to 40 dB. Turn the dial all the way around, and they actually provide a slight boost to ambient sound to better hear your environment – say, if you want to listen to music and still be aware of your surroundings.”][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”Another four beam-forming microphones handle your voice during calls – Cortana is on board as well – while a dial on the opposite earcup controls volume. The cups are also touch sensitive for playback control. As for battery, the headphones are rated for 15 hours with Bluetooth and noise cancelling on. There’s a USB-C port for charging and a 3.5mm jack should the battery run out.”][tm_blockquote text=”You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design. ― Stefan Sagmeister”][tm_heading tag=”div” custom_google_font=”” text=”Hopefully all these fancy features translate to sound worth their price tag. Microsoft is using 40mm drivers ‘Free Edge’ drivers – relatively rare in the headphone world – but I’m concerned with the lack of any audiophile-oriented Bluetooth codecs. There’s no AptX, AAC, or LDAC, at least one of which I expect standard on $349 headphones. (Source: thenextweb.com)”]
28
Sep

UX Designers, Stop the Jargon Abuse

[tm_heading tag=”h5″ custom_google_font=”” font_weight=”500″ text=”“On this screen, we have added a photo gallery. You can clearly see how it is inspired by Don Norman’s first level of visceral design, and how it utilizes some foundational Gestalt principles, helping achieve our graceful degradation strategy for pre-webkit browsers. It’s very gestural, intuitive, designed for millennials.”” font_size=”lg:18″ line_height=”1.94″][tm_spacer size=”lg:45″][tm_heading tag=”div” custom_google_font=”” text=”One of the problems of using UX jargon in a conversation is assuming everyone in the room will understand what “graceful degradation” means in that context, or that they have read the same Don Norman book you have. If they don’t understand what you are referring to, they will not always interrupt you to ask. Most people feel embarrassed to confess what they don’t know. And this can bring catastrophic consequences for your project.”][tm_spacer size=”lg:50″][tm_image image_size=”custom” align=”center” image=”107″ image_size_width=”770″ image_size_height=”510″][tm_spacer size=”lg:46″][tm_heading tag=”div” custom_google_font=”” text=”In many cases, the use of jargon is merely accidental — sometimes terms like “UI” or “parallax” will naturally come up as designers present the work to clients who have no idea what that means. In other cases, it’s a defense mechanism. Using complex words make people sound smart; make them sound like the perfect specialist in that topic. Which then enables them to charge more to solve the problem.”][tm_blockquote text=”Graphic design will save the world right after rock and roll does. ― David Carson”][tm_heading tag=”div” custom_google_font=”” text=”As a new technical term comes out, hundreds of courses, talks, e-books and blog posts start to pop up — claiming to teach you everything you need to know about `{`buzzword goes here`}`. You spend tons of money trying to catch up (“early bird tickets for only $999!”). When you finally overcome your impostor syndrome and feel confident enough to repeat that term out loud, the first thing you do is to update your Linkedin profile with that keyword — eventually fueling that same anxiety in other people. (Source: thenextweb.com)”]
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